Recycle Across America (RAA), a not-for-profit organization dedicated to providing solutions that eliminate public confusion around recycling, believes that recycling is the most important action society can take to help the environment, as long as it is done properly. The RAA claims that with standardized labels, recycling levels increase between 50-100%.
For their latest campaign, RAA has collaborated with Kiehl’s, whose ‘Recycle & Be Rewarded’ program has collected 2,500,000 empty Kiehl’s bottles from shoppers who recycled their empties for a free product reward. In order to educate schools and the next generation to recycle properly, the duo will provide 65,000 standardized recycling labels to 650 K-12 schools across the United States.
To help raise funds, Elizabeth Olsen and Maggie Q worked with artist/sculptor Fernando Mastrangelo to create Earth-inspired designs for a Limited Edition version of the popular Kiehl’s Creamy Eye Treatment with Avocado, with 100% of the net profits benefiting the campaign.
During the RAA x Kiehl’s event in Santa Monica, California, Maggie Q explained the importance of and her support for the initative,
Nobody really knows that if you contaminate a recycling bin with something that doesn’t belong there, that whole bin goes to the landfill. The effort is more than people think, and the effort is worth it.
To date, Kiehl’s has raised $250,000 for RAA, supplying standardized recycling labels to thousands of K-12 schools throughout the U.S.