FITNESS CLOTHING WITH A CONSCIENCE

This time around, designs have been targeted to a younger, edgier audience. Translation: you can shop fitness gear you actually want to wear at a lower price point.

 

The collection includes tank tops, bras, colourful tights, knee-high socks, trucker hats, and backpacks, with prices ranging from $20 to $120.

This summer will mark the tenth year that Adidas and Stella McCartney have been collaborating under Stella McCartney’s eco-ethos. According to the Stella McCartney website, each season follows a sustainability requirement that they outperform each time.

“There are a lot of sustainable materials like organic cotton and recycled yarn; and innovations like the adidas DryDye technology – which uses no water at all to dye clothing.”

Adidas is able to produce products in tune with McCartney’s sustainability standards through their Better Place Program. To make the cut, each product must follow the following guidelines:

– Come from a sustainable source

– Be produced without dangerous chemicals

– Be manufactured under the highest workplace standards, with waste and energy management systems.

Adidas and Stella McCartney’s combined sustainability efforts makes each piece in their colourful new fitness collection a far more enticing buy.

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Post Eighty

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