If you thought about Russian style over a decade ago, the iconic Anna Karenina may have come to mind. Fiction or not, the woman knew a thing or two about dressing to impress. Keira Knightley served to confirm what Tolstoy allowed our imaginations to dream up when she played the Countess in the 2012 film adaption. Since then, street style blogs have catapulted a real Russian fashion crowd into the scene.
While traditional fashion hubs like New York and Paris are known for containing notable trend-setters, Russian woman are increasingly demonstrating their relevance as fashion influencers. While bold statements allow them to shine individually, standing together within a solid crew creates a real impact. Dubbed the “Russian Mafia” of the fashion crowd, a clique made up of Elena Perminova, Miroslava Duma, Natalia Alaverdian, Natasha Goldenberg, Ulyana Sergeenko and Vika Gazinskaya are making their country increasingly relevant within the context of fashion.
To channel these leading ladies, here’s what you (and your crew) should take note of:
1. ROCK A HEAD PIECE (CROWNS INCLUDED)
Ulyana Sergeenko – Russian couture designer, stylist, photographer, blogger, model, wife to billionaire Danil Khachaturov, and mother of two – takes lady-like dress to the streets. Of the “Russian Mafia” gals she is the closet counterpart to a modern-day Countess Lydia.
2. MAKE FANTASY A REALITY
With her model physique, Siberian-born, inmate turned wife of billionaire tycoon Alexander Lebedev, Elena Perminova wears pieces from her envy-worthy closet like a walking fashion spread. In 2013, Harper’s Bazaar called her a modern-day Cinderella, photographing the fashion icon in a photo shoot worthy of a rags to riches princess.
3. ADD A SPLASH OF COLOUR
Harper’s Bazaar Russia editor and creator of the A.W.A.K.E fashion line; Natalia Alaverdian uses colours, prints, and accessories to flawlessly craft a playful tone into an incredibly polished look.
4. WEAR BOLD PRINTS
During the long winter months we spend suffering through bitter weather, we rely entirely on our outerwear to let our personalities shine through. To stand out like a beacon of sunshine in a sea full of brown, grey, and black channel fashion designer Vika Gazinskaya, who knows how to brighten an otherwise gloomy day with a colourful, printed piece.
5. CONFIDENCE IS KEY
These ladies are not camera shy. Five foot fashion editor turned major media authority Miroslava Duma has more game than most, even when she’s sporting maternity-wear.
While we may not have a billion dollar bank account funding our shopping excursions, these afforable finds work on a realistic budget.